Which stakeholder has a strong interest in a company's activities due to a contractual or commercial relationship?

The correct choice highlights the concept of a connected stakeholder, who has a strong interest in a company's activities primarily because of a contractual or commercial relationship. This type of stakeholder is directly involved in the organization's operations and outcomes, meaning their vested interest derives from formal agreements or partnerships that bind them to the company, like suppliers, customers, and investors. Their active role often influences decision-making processes, as their interests are intrinsically tied to the company's performance and activities.

In contrast, the other categories of stakeholders do not specifically define the strong contractual relationships that characterize connected stakeholders. Primary stakeholders typically encompass those who are essential to the company's existence, such as employees, customers, and shareholders, but the term does not necessarily emphasize the commercial relationship aspect. Active stakeholders are engaged in the company’s activities and can significantly influence its operations but may not have a formal contract in place. Passive stakeholders, on the other hand, generally have an interest in a company's outcomes but lack active involvement or a contractual relationship, making them less affected by the day-to-day company activities.

Thus, the emphasis on the contractual or commercial relationship makes connected stakeholders the most accurate answer in this context.