Which role involves advocating internally for a project and its benefits?

The role of a project champion is fundamentally about advocating for a project within an organization. This individual takes on the responsibility of promoting the project, ensuring that its benefits are clearly communicated to stakeholders, and securing the necessary support and resources for its success. A project champion not only believes in the project's value but actively works to mobilize enthusiasm and engagement among team members and leadership.

In contrast, while a project sponsor is often a senior leader who provides financial resources and overall support, their role is more about overseeing the project rather than handling the day-to-day advocacy and internal promotion. Similarly, team coordinators focus more on managing the project's execution and ensuring that tasks are completed, rather than advocating for the project's strategic importance. An executive director generally oversees the organization and its strategies, which can include multiple projects, but they are not specifically focused on championing an individual project’s initiatives and benefits.

Thus, the project champion is distinctively positioned as the internal advocate who rallies support and emphasizes the value of a project, making this the correct choice.