What is the primary goal of a negotiation between a buyer and a supplier?

The primary goal of a negotiation between a buyer and a supplier is to reach an agreement on the price of a product or service. Price is often a critical factor in negotiations as it directly impacts both the buyer's costs and the supplier's revenues. Achieving a suitable price can help establish a foundation for the ongoing relationship, making it a central focus in negotiations.

While establishing long-term trust, discussing future collaborations, and setting delivery schedules are important aspects of the overall relationship, the negotiation often initially revolves around financial terms. Agreeing on price sets the stage for these other factors to be effectively addressed in future discussions. A successful negotiation on price can lead to fruitful long-term relationships built on mutual benefit and trust.