What factor does demand risk primarily involve?

Demand risk primarily involves forecast accuracy because it pertains to how well an organization can predict the demand for its products or services. Accurate forecasting is essential for maintaining the right inventory levels, budgeting effectively, and ensuring that production schedules align with market needs. When forecasts are inaccurate, it can lead to overproduction or stockouts, both of which have financial implications and can affect customer satisfaction. Therefore, understanding forecast accuracy is crucial in mitigating demand risk, as it directly influences the planning and decision-making processes relevant to supply chain management.