What do you call an analysis that involves studying another company's competitive advantages, such as price and quality?

The correct answer, which is benchmarking, refers to the process of comparing specific practices, performance metrics, and processes of one organization with those of another. This analysis often involves examining competitors' competitive advantages, including aspects like price, quality, and service delivery. Benchmarks can help organizations identify areas for improvement and best practices that can lead to enhanced performance in their own company.

In this context, benchmarking serves as a strategic tool that allows companies to learn how others in their industry operate, thereby gaining insights into how they can optimize their own operations and better compete in the market. It emphasizes measurable metrics to establish standards that a company can aspire to or improve upon.

While competitive analysis does involve studying competitors, which may include their advantages in price and quality, it is broader in scope and typically focuses on understanding the overall competitive landscape rather than establishing specific performance benchmarks.