What concept refers to the additional features or services that enhance a product's value?

The concept of "value-added benefits" specifically refers to the additional features or services that enhance a product's value. This term encapsulates the idea that by including extra services or features, a product becomes more appealing to customers, allowing a supplier to differentiate their offering in the marketplace. Value-added benefits can include things such as customer support, warranty offerings, or customization options that exceed the basic function of the product and thus increase perceived value.

When a supplier successfully communicates these added benefits to potential customers, it not only enhances the overall attractiveness of the product but can also justify a higher pricing strategy. This is crucial in competitive markets where basic offerings may be similar, and additional features can sway customer decisions. Understanding and leveraging value-added benefits is essential for building strong supplier relationships as it highlights the comprehensive value proposition being offered.